Are you involved in advertising, by any chance? Well, if you are, or if you have some idea of how it goes, you can probably understand the predicament we copywriters find ourselves in day in and day out. Fact of the matter is, it just becomes harder and harder for us to stay original and effective. This difficulty is due to one reason: all the good ideas are already taken! Take my assignment with construction equipment auctions, for example.
There are so many advertisements out there that would have been perfect to market these auctions, but none of them can be used anymore because the brains behind their conception immediately had them copyrighted. Still, we can't help but think about what could have been if construction equipment auctions managed to beat out the companies in question for their respective slogans.
So join us for a moment as we go over the slogans we just wish we had thought of first. And forgive our frivolous need to justify that we did, and imagine the multi-billion dollar corporations just stole our ideas and profited off our brilliance.
1. When you got it, flaunt it. (Braniff Airlines)
Without a doubt, this is one of the better fits for construction equipment auctions. These auctions boast an impressive plethora of equipment of all types and brands, from lightweight tools to heavy-duty machinery.
Practically every piece of construction equipment for sale or lease can be found in these auctions, particularly those that you can join online. You could even be looking for something that people generally don't even know about, equipment that you know for a fact is nearly impossible to come by, and find it at one of these auctions.
And not only are the chances good that these auctions have got what you're looking for, they usually offer it at a fraction of the price you would pay if you found it on the market. So why shouldn't they flaunt that?
2. Reassuringly Expensive. (Stella Artois)
Great slogan, but for it to apply to construction equipment auctions, it has to be edited a bit. . Putting quality products that meet your budget up for sale is what these auctions are known for, after all.
Of course, changing that slogan would do away with the oxymoronic air of the slogan, somewhat lessening its impact, so maybe it is best suited to Stella Artois. And that is the only reason why the accomplished Belgian beer company is the only corporation on this list that hasn't received a copy of our hate mail.
We wish this was the end of the list, but the truth is it's far from over. There are plenty more companies that took away potential slogans for construction equipment auctions. Want to know who the rest are? Read on.
Sunday, January 20, 2008
Construction Equipment Auctions: Your Education Starts Now
Surely you've heard about construction equipment auctions. But even if you have, do you know why they are gaining recognition and why a lot of interested parties now prefer to shop for their equipment in these venues? No? Well then, it's about time you were schooled in the advantages of looking for and finding construction equipment for sale or lease in auctions. Your education starts now.
Don't worry too much about catching up, though. Like most others, all you really need to know to buy into this craze is the basics. These fundamentals are also known as the three main reasons why construction equipment auctions trump all other sources of construction tools and machinery out there.
So keep reading. Your diploma is waiting for you at the end of this article.
1. Economy.
Even though it practically goes without saying that money is the first and foremost reason people want to make the most of construction equipment auctions, since you're new here, I'll say it anyway. One thing you should know is that the rumors of incredible bargains and great savings aren't just rumors ?they're 100% true.
Yes, it isn't unusual to find some equipment in these auctions that sells for a mere fraction of the price it would fetch elsewhere. Good to know, whether you're getting in the construction business or are just planning on getting a job done, since saving a pocketful of dough should benefit you in the long run by providing you with ample resources to expand your business and buy other pieces of equipment, or give you some extra cash to spend.
2. Variety.
Construction equipment auctions also offer an extensive selection of equipment. In these auctions, all types and brands of tools and machinery are available to you ?which is more than you can say about buying from licensed dealers and products manufacturers, who limit your options to the equipment their line carries.
Quite a problem, since you tend to compromise versatility (and in doing so, effectiveness as well) by restricting yourself to one type or brand of equipment. No product line is without its flaws, so whatever shortcomings that line has can easily become yours as well.
You will never be truly versatile without gaining the necessary tools to do the job. For instance, how do you expect to complete a marine construction project without the right [marine construction equipment]? If your sole equipment sources specialize in building or highway construction, do you really think you'd end up doing a bang-up job? You don't have to be on this class' honor roll to know the answer to that.
3. Convenience.
This just in: with the advent of the Internet, economy and variety aren't the only reasons to get on board with construction equipment auctions anymore. Now that these auctions have found their way into the World Wide Web, convenience is now as big a reason as the other two are.
Surfing the Net for websites that accept bids on various equipment is an almost effortless pursuit. These days, it's possible to bid from the comfort of your own home and see how an auction plays out without leaving your seat. What more can you ask for?
Congratulations, graduate! You've just completed your course. Now here's some constructive criticism to go with that diploma: stop pining for a good deal and make it happen by participating in construction equipment auctions.
Don't worry too much about catching up, though. Like most others, all you really need to know to buy into this craze is the basics. These fundamentals are also known as the three main reasons why construction equipment auctions trump all other sources of construction tools and machinery out there.
So keep reading. Your diploma is waiting for you at the end of this article.
1. Economy.
Even though it practically goes without saying that money is the first and foremost reason people want to make the most of construction equipment auctions, since you're new here, I'll say it anyway. One thing you should know is that the rumors of incredible bargains and great savings aren't just rumors ?they're 100% true.
Yes, it isn't unusual to find some equipment in these auctions that sells for a mere fraction of the price it would fetch elsewhere. Good to know, whether you're getting in the construction business or are just planning on getting a job done, since saving a pocketful of dough should benefit you in the long run by providing you with ample resources to expand your business and buy other pieces of equipment, or give you some extra cash to spend.
2. Variety.
Construction equipment auctions also offer an extensive selection of equipment. In these auctions, all types and brands of tools and machinery are available to you ?which is more than you can say about buying from licensed dealers and products manufacturers, who limit your options to the equipment their line carries.
Quite a problem, since you tend to compromise versatility (and in doing so, effectiveness as well) by restricting yourself to one type or brand of equipment. No product line is without its flaws, so whatever shortcomings that line has can easily become yours as well.
You will never be truly versatile without gaining the necessary tools to do the job. For instance, how do you expect to complete a marine construction project without the right [marine construction equipment]? If your sole equipment sources specialize in building or highway construction, do you really think you'd end up doing a bang-up job? You don't have to be on this class' honor roll to know the answer to that.
3. Convenience.
This just in: with the advent of the Internet, economy and variety aren't the only reasons to get on board with construction equipment auctions anymore. Now that these auctions have found their way into the World Wide Web, convenience is now as big a reason as the other two are.
Surfing the Net for websites that accept bids on various equipment is an almost effortless pursuit. These days, it's possible to bid from the comfort of your own home and see how an auction plays out without leaving your seat. What more can you ask for?
Congratulations, graduate! You've just completed your course. Now here's some constructive criticism to go with that diploma: stop pining for a good deal and make it happen by participating in construction equipment auctions.
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